Industry · Beauty and Wellness
We just landed in Sephora. Will it kill our DTC or feed it?
Fractional CFO, Accounting, and Analytics for beauty and wellness brands. Channel clarity and margin discipline at every stage of growth.
01 / The work
How we think about beauty and wellness finance.
Retail expansion is a margin event. Model it before you sign.
DTC contribution margin and blended margin tell completely different stories. We track both.
Customer acquisition cost without lifetime value is a vanity metric. We connect them.
Prestige pricing requires cost discipline. We build the model that enforces it.
02 / What we hear
What you’re really wrestling with.
“We just landed in Sephora. Will it kill our DTC or feed it?”
“Our gross margin looks fine but once I factor in returns, samples, and influencer gifting, I'm not sure it is.”
“We're spending $180 to acquire a customer. I think the LTV justifies it. I don't actually know.”
“We have a seasonal spike every Q4. We're always either over-inventoried or out of stock. There has to be a better way.”
03 / Where we sit
Where we sit in your finance function.
Channel margin analysis
DTC, specialty retail, department stores, and mass: true margin by channel after all trade spend, returns, and platform costs. Which doors are worth opening.
CAC and LTV modeling
Acquisition cost tied to cohort-level retention and repeat purchase rates. The payback period by channel — and whether your marketing mix is sustainable.
Retail economics
Retailer margin requirements, slotting, co-op, and return policies modeled before you sign. What the P&L actually looks like after the door opens.
Inventory planning
Demand forecasting tied to your sales calendar and retailer commitments. Safety stock and reorder logic that keeps you in-stock without overbuying.
Let’s talk
Let’s see if we’re a fit.
Schedule time to meet our team. We want to hear about your business: where it is today, where you want to take it, and what’s slowing you down. If we see an opportunity to help, we’ll come back with a clear plan and a statement of work to match.
Book a call