Industry · Consumer Goods
Different products. Same
discipline.
Fractional CFO, Accounting, and Analytics for consumer brands. You bring the product expertise. We bring the finance and analytics discipline that holds across categories.
Home·Sporting Goods·Baby & Kids·Outdoor·Household·Accessories·Tools
01 / The work
How we think about consumer brand finance.
Channel margin is the question. Blended margin hides the answer.
Marketing is a question of attribution, not spend.
Working capital is the lever. Not what's left over.
Institutional capital starts with institutional reporting.
02 / What we hear
What you’re really wrestling with.
“Our blended margin looks fine. By channel it's all over the place. Where am I actually making money?”
“We spent $300K on marketing last quarter. Half of it worked. I just don't know which half.”
“We're growing fast and running out of cash. Inventory ate everything. Where do I start unwinding it?”
“VCs are calling. Diligence will be brutal. I'm not ready and I know it.”
03 / Where we sit
Where we sit in your finance function.
Margin analysis
True margin by SKU, channel, and customer cohort. After paid spend, fulfillment, freight, and platform fees. The number you actually price, promote, and plan against.
Channel performance
D2C, marketplaces, retail, wholesale: true revenue and margin contribution by channel, after the costs that summary reports usually bury. Which channels are funding which.
Working capital and inventory
A balance sheet that supports growth instead of constraining it. Inventory commits, payment terms, freight, and warehousing, modeled against the pace you're trying to grow at.
Marketing profitability
Channel-, campaign-, and partner-level ROAS that ties back to your books. We separate the spend that built the brand from the spend that built burn.
Institutional and exit readiness
Institutional-grade financial models and clean data rooms. A seat at the table when your lawyer is negotiating terms, to make sure they work for the Founders.
Let’s talk
Let’s see if we’re a fit.
Schedule time to meet our team. We want to hear about your business: where it is today, where you want to take it, and what’s slowing you down. If we see an opportunity to help, we’ll come back with a clear plan and a statement of work to match.
Book a call