Industry · Consumer Goods
We launched four new SKUs last year. Two are winners, two flopped.
Fractional CFO, Accounting, and Analytics for consumer goods brands. The product and channel economics that tell you where to double down and where to cut.
01 / The work
How we think about consumer goods finance.
SKU proliferation is a margin problem before it's a supply chain problem.
Portfolio decisions require contribution margin by product, not blended gross margin.
Retail and DTC economics diverge at scale. Managing both requires separate models.
Launch cadence should be driven by post-launch analysis, not instinct.
02 / What we hear
What you’re really wrestling with.
“We launched four new SKUs last year. Two are winners, two flopped. Should I have known sooner?”
“Our gross margin is 52%. I don't know if that's good for our category or not, and I don't know which products are dragging it down.”
“We're in 3,000 retail doors and doing $4M in DTC. I have no idea which is actually more profitable.”
“Every quarter we're either chasing inventory or writing it down. There has to be a better model.”
03 / Where we sit
Where we sit in your finance function.
SKU profitability
Contribution margin by product after variable COGS, freight, returns, and channel costs. The ranking that drives portfolio decisions.
Channel economics
Retail, DTC, marketplace, and wholesale margins on a comparable basis. Which channels deserve more investment and which are subsidizing the others.
Launch modeling
Pre-launch P&L by SKU including inventory commit, marketing budget, and target margin. Post-launch variance analysis that informs the next decision.
Demand planning
Inventory forecasting tied to sell-through rates, retailer orders, and seasonal patterns. Less write-down, fewer stockouts.
Let’s talk
Let’s see if we’re a fit.
Schedule time to meet our team. We want to hear about your business: where it is today, where you want to take it, and what’s slowing you down. If we see an opportunity to help, we’ll come back with a clear plan and a statement of work to match.
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